Blogging lets you share useful information with your audience. Blogging can also draw new customers as well as engage current ones. Creating a blog can help you build trust, increase new patients, and improve your search engine optimization. These are just a few of the many reasons that blogging is good for SEO.
Why Your Practice Needs a Blog
1. Blogging Helps Your Website Rank on Search Engines
Organic Click-Thru Rate
Blog articles help you generate more relevant content for more searchable keywords than other web pages on your website. Blog posts allow you to rank on search engines for a variety of keywords. Keywords on pages can help improve your organic clicks by giving search engines more content to rank when patients are searching for those keywords. Creating content that online users may be interested in and searching for can increase clicks or traffic to your website.
Internal Links
"When you link from one page on your site to another, you’re creating a clear path for users to follow. Internal links can also make it easier for people to find the content on your site that they are looking for. These links also help search engine crawlers figure out the organization of your site. A blog creates more site pages that you can link to internally. A blog also gives you a chance to direct site traffic to other pages that can help your users." (Source)
2. Blogging Allows You To Share Information with Your Patients About A Potential Service
Dental blog posts can be used to share very specific topics with patients. By providing information on defined, specific services, your dental website can be set apart from the competition. A prospective patient searching for practices that provide specialized services in their area will land on a blog post that provides them with the information they need on that service. By offering this free and valuable information, visitors will be more likely to book an appointment with a practice that has already provided them with knowledge and experience on the subject.
To establish authority on particular topics, identify topic areas that tie into your practice and professional expertise. For example, if you run a cosmetic dental practice, your blog posts could highlight the latest cosmetic services that you offer and which conditions they’re used to treat. When formulating blog posts, it’s important to think like a patient. Don’t write too technical, consider the questions you are asked by patients most often, and write a post catering to your everyday patient. (Source)
3. Blogging Allows You to Attract Visitors to Your Site Which Increases Patient Conversion
Creating quality content and offering value through a blog can help convert website visitors into patients. Businesses that blog have more website visitors, which also causes an increase in the number of pages indexed by search engines.
An effective strategy for converting visitors into patients involves the use of a clear call-to-action (CTA) for each blog post. Once a visitor receives the information they are seeking out about a condition or service, offering a solution by driving them to schedule an appointment with your practice will push conversion.
Creating a dental blog on your website is a great way to increase your SEO and traffic to your website. A good dental blog takes time, creativity, and strategic planning. Leave it all to our team of dental marketing experts at Edify Dental Marketing and simply enjoy the positive impact of a powerful, engaging website.
Jared Allen, co-founder of Edify Dental Marketing, offers clients years of experience in practice consulting and business growth. He is dedicated to assisting dental practices in improving their efficiency, achieving greater success, and drawing in new patients.
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