All the essentials your website needs to show up where it matters most.
SEO, or search engine optimization, refers to the elements both internal and external to your website that help search engines find and rank your website for relevant search queries (i.e. people who are looking for dentists or dental procedures). The more competitive and saturated your local market is, the more important it is to invest in more aggressive SEO strategies for your website.
We provide SEO for every dental website we create and offer additional SEO services to help you achieve your marketing goals.
Increase your site ranking with strategic SEO.
Research
Effective SEO starts with an analysis of your location, competitors, specialty and target patient demographic.
Strategize
Our team pieces together the elements needed to optimize your website and practice for increased rankings.
Rank
SEO campaigns with active monitoring and strategic implementation are launched and begin to mature.
Technical SEO
Technical SEO is the part of SEO that makes sure all the hidden, structural (i.e. technical) elements of your website are ordered and set properly so that all the little search engine bots can quickly and correctly identify your website's content and relevance. Little red flags (i.e. errors in coding, missing SSL certificates) can cause big problems for your site's ranking.
At Edify Dental Marketing, our team of web designers and marketing specialists take great care in building and designing a website with proper technical SEO elements so that your site's ranking is never diminished by messy code, broken links or missing content. Standard technical SEO is included with all Edify Dental Marketing websites.
Onsite SEO
Onsite SEO attempts to minimize any negative elements that might decrease your ranking (keyword cannibalization, for example) and include all the right elements that make search engine algorithms recognize your website as relevant and authoritative when people are searching for or asking questions about the services and procedures you offer.
INCLUDES
+ Keyword(s) Usage and Placement
+ Original and Authoritative Content
+ Content Optimization
+ Internal Linking
+ Navigation
+ Alt Text Optimization
+ Responsive Design
Local SEO
Local SEO is all about making sure your website and practice information shows up in all the right databases. If people are searching for a dentist in maps or various apps, you want to be there too.
If you are a pediatric dentist in Georgetown, TX, then you want to be sure that you show up in the results for people in Georgetown, TX, who are searching "pediatric dentist near me". You don't need to show up in results in Dallas, TX, right? And that's what local SEO does.
INCLUDES
+ Listings Management
+ Directory Submission
+ Data Distribution
+ Automatic Data Syncing
+ Google & Facebook Integration
Be more visible with full service SEO.
Outrank your competition with an aggressive SEO strategy. If you are in a highly competitive, saturated or growing market, full service SEO can improve your site ranking and keep your dental practice visible to patients or referring providers looking for your dental specialty. We deploy an enterprise level software that allows our SEO strategists to see what search engines see in order to optimize your site for their algorithms.
INCLUDES
+ Custom Content Development
+ Competitive Research & Analysis
+ Routine SEO Updates
+ Ongoing SEO Campaigns & Review
+ Annual Site Audits
+ Sitemapping & Page Indexing
+ Technical SEO Monitoring & Support
Increase the impact of your SEO with additional services.
SEO is a powerful but complex service that produces optimal results when combined with other digital marketing services. Edify Dental Marketing provides SEO services as a part of our Establish package and our Engage SEO package.
Reach out to us for a free, no-obligation consultation to talk about SEO for your dental website and what services can boost your website's organic search ranking and put your practice in front of the people who are searching for a dentist just like you.